Al Fahim's TV show 'Hydra Executives, Season 2' has been controversially scrapped despite a whole season of 24 episodes sitting in 'post production'. The series was shot at great expense last year and was due to be screened later in the Autumn.
Hydra Executives is the UAE version of The Apprentice. The lavish show is funded entirely by Hydra Properties and is a piece of corporate advertising on an unprecedented scale. The first series was broadcast earlier this year.
The decision to scrap the expensive series follows Al Fahim's replacement by Ali bin Sulayem as CEO at Hydra. Bin Sulayem is working hard to repair the damage done to the company's reputation by Al Fahim. The decision is part of a move by Bin Sulayem and owners Royalgroup to distance themselves from the failures of Al Fahim's tenure.
The 24 completed episodes that comprise Series 2 will now not be broadcast and will ultimately be destroyed.
Al Fahim is central to the programme in a kind of Alan Sugar/Donald Trump role.The TV show was commissioned to promote both Al Fahim and Hydra and incensed people who had actually purchased property in the troubled Hydra Village development(currently two years behind plan).
The news is a described as a 'set-back' Al Fahim, who enjoyed the limelight that the TV show attracted.
Episode 1 of Series 1
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I take it all back. I think you maybe on the ball.
ReplyDeleteThis time next week it will become clear.
Expect to see a skeleton crew on the pitch.
This deal is going nowhere. Administration anyone?
What is the source of this news?
ReplyDelete