Thursday 30 July 2009

'Ambassador' role confusion

Journalists continue to get confused over Al Fahim's 'Ambassador' role and he is often described as a 'UN Goodwill Ambassador'.

His PR spokesman and good friend Anil Bhoyrul even described Al Fahim as a 'UN Goodwill Ambassador' in his global Maradonna 'Exclusive' for Arabianbusiness.com.

However as with many Al Fahim stories, all is not as first appears.

Al Fahim has links with Diego Maradonna's cousin who runs an organisation called IIMSAM. IIMSAM promotes the use of a type of algae as foodstuff. IIMSAM is not part of the UN. IIMSAM believes that algae can be a useful foodstuff an can help areas where there is malnutrition. In the 70's the UN said it believed algae could be a wonder food; however IIMSAM is certainly not part of the UN. Questions have also been raised of the the rather meagre achievements of the IIMSAM organisation.

Al Fahim was given the title of 'Goodwill Ambassador' for IIMSAM. This title often confuses people who are led to believe that he is actually linked to the UN (which of course he isn't). It is also unfortunate that IIMSAM use such deliberately misleading titles for its affiliates.

Bhoyrul also continues to peddle the myth that Al Fahim is a 'Doctor'. One can only guess at why one of Al Fahim's 'personal friends' should choose to misrepresent Al Fahim's role and position in this way.

Bhoyrul's misrepresentation

2 comments:

  1. Had to delete Kenn's comment due to a profanity.
    However he did include an extract from arabianbusiness.com (which Bhoyrul writes for). This had text claiming Al Fahim was appointed as 'Goodwill Ambassador' by the UN.

    To clarify the position, Al Fahim is not, and never has worked in any capacity for the UN. IIMSAM is not part of the UN.

    For info, I have attached a link to the extract Kenn used:

    http://www.arabianbusiness.com/power100/profile/985?clr=

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  2. Who really cares about this story. Journalist writes rubbish. Try reading British papers, they are truly awful. The 'quality' ones have really gone downhill over the last year.

    ReplyDelete