Thursday 2 July 2009

Hydra Executives - UAE's 'The Apprentice'

Al Fahim appears in the Alan Sugar/Donald Trump role in 'Hydra Executives'. This programme is broadly based on 'The Apprentice' and people compete for a role working with Al Fahim at Hydra.

However, whereas 'The Apprentice' is produced using the BBC's money (in the UK), Hydra Executives is funded entirely by the Real Estate company Hydra. Many of Hydra's customers (those that have purchased property 'off plan' from Hydra) are apparently unhappy. Their properties are late (to say the least) and see Al Fahim spending hundreds of thousands on this piece of blatent self-publicity.

He doesn’t dismiss the suggestion that Hydra customers money has been used to fund his TV show “The Hydra Executives”, pointing out that “like any company Hydra has a marketing budget, and the marketing mix between print and other media campaigns included the TV series.”

And it isn't as if it is any good. It is a hard watch and didn't 'Impress Me' very much. Have a look at the first episode:
http://www.youtube.com/watch?v=UrdTdWHfMLc

1 comment:

  1. This guy Al Fahim is a disgrace. In most other countries in the world he would be in jail by now.

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