Tuesday 14 July 2009

PR machine in overdrive

Al Fahim knows the importance of PR and a new Press Release dedicated to the businessman has just been released by IIMSAM - the organisation that promotes a type of algae (spirulina) as a foodstuff. IIMSAM is run by Diego Maradonna's cousin and certainly likes to talk up its rather sparse achievements.

There are a few nuggets of information amongst the gushing text:

With the financial supports of IIMSAM’s Ambassador at-large Sulaiman Al-Fahim, IIMSAM was able to distribute soccer shoes, balls, goalkeeper gloves and pumps to various teams under the initiated Camp Maradona Programm.

IIMSAM’s headquarters in Kisumu feeds about 300 people daily who are served with Spirulina mixed porridge.

Given the number of people who have attached themselves to this organisation, the achievement of producing porridge for 'about 300 people' seems rather meagre. Likewise, Al Fahim's gift of a few goalkeeping gloves hardly seems to merit a Press Release.

http://www.pr-inside.com/iimsam-attains-new-height-with-dr-r1389600.htm

1 comment:

  1. Al-Fahim should be addressed not as a 'UN Ambassador' or 'Dr', but as an 'Algae Porridge Ambassador'.

    ReplyDelete